View Excerpts:
Table of Contents
Chapter Six
Chapter Nine
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Why do people decide to buy a product online? Register at your web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision-making, and neuroscience to the design of web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design web sites that encourage users to click. Neuro Web Design is scientific, yet you’ll find it accessible and easy to read. Apply the examples in this book, and you’ll be able to dramatically increase the effectiveness of your web site.
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What Others Are Saying --
Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability says --
"While you're reading Neuro Web Design, you'll probably find yourself thinking "I already knew that..." a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done."
Jim Sterne, eMetrics Marketing Optimization says --
"What if you could understand how brain function makes your customers want things? Could you make your website more effective? This book shows you how to tap into your customers' unconscious brain processes. Susan Weinschenk describes the steps you can take today to make your website work more effectively and more efficiently. The theories are proven, the explanations are crystal clear and the application to the Internet is fresh, exciting and offers a competitive advantage to those who are willing. Buy and read this book now and understand why you wanted to buy and read this book."
Dave Mitropoulos-Rundus, President, UsableWorld says --
"This book links what is scientifically known about the way people
think and behave to the design of web sites. Sound dry? Hardly. Dr.
Weinschenk provides valuable insights for effective web site design
backed up by solid research, and does it in a way that is both
compelling and useful. A must read for marketing specialists, user
experience designers, and anyone for whom a web site is vital to their
business."
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