Online Video Courses

Learn more or Register for the Design for Engagement course on Udemy.com

Learn more or Register for the Task Analysis Bootcamp course on Udemy.com

Learn more or Register for the Secrets of Intuitive Desigin course on Udemy.com

Learn more or Register for the Personas and Scenarios course on Udemy.com

In-Person Workshops

How To Get People To Do Stuff
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don’t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do – even getting people to want to do the stuff you want them to do. Based on Dr. Weinschenk’s latest book, How To Get People To Do Stuff.

What Every Designer Needs To Know About People
If you want to effectively interact with and design for your target audience, then you need a deeper understanding of how people see, read, think, decide, and behave. Based on the popular book, 100 Things Every Designer Needs To Know About People, Dr. Susan Weinschenk teaches this one-day workshop as an intensive, interactive and hands-on exploration of psychology principles that are critical to design.

How To Be A Great Presenter
Every day in the world there are millions of presentations. A few are powerful and effective and most are boring. If you understand how people listen, see, learn, think, and react, then you can deliver a presentation that is memorable and persuasive. Whether you are presenting your design ideas to your team, or making recommendations to a client, being able to make a persuasive and skillful presentation is critical to your own professional growth and to the success of your work. Great presenters craft their presentation based on what the audience already knows and is willing to do. Based on her book, 100 Things Every Presenter Needs To Know About People, in this intensive, interactive, hands-on workshop, Dr. Susan Weinschenk will teach you how to be a great presenter.

Customized Workshops
Do have specific training needs? We can customize our workshops to fit you. Throughout her career, Dr. Susan Weinschenk has developed and taught courses in psychology and user experinece. Call us at 847.909.5946 or email us at info@theteamw.com to discuss your training needs.

Testimonials

How To Get People To Do Stuff

Are you good with people? Do you know how to get them to do stuff? Are you using tips and techniques you picked up from others or experimented with? If so, I bet that sometimes your strategies work and other times they don’t. There are 7 basic drivers of human motivation. And if you understand what motivates people you’ll be better able to figure out how to get people to do stuff.

Purchase Here:

• Amazon
• /
• Pearson-Peachpit (Coupon Code "theteamw")

100 Things Every Designer Needs To Know About People

You design to elicit a response. You want your target audience to buy, read, register — to take action of some kind. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. 100 Things Every Designer Needs To Know About People covers the psychology research that you need to know in order to design intuitive and engaging websites, software and products that match the way people think, work, and relate.

Purchase Here:

• Amazon
• /
• Pearson-Peachpit (Coupon Code "theteamw")

100 Things Every Presenter Needs To Know About People

Every day around the world there are millions of presentations delivered. Some are great, some are mediocre, and some are just downright boring. How much better would the world be, how much more inspired would your audiences be, and how much change could you make in the world if you improved the quality of your presentations? 100 Things Every Presenter Needs to Know About People gives you the knowledge you need to create and deliver presentations that inform, inspire, and motivate.

Purchase Here:

• Amazon
• /
• Pearson-Peachpit (Coupon Code "theteamw")

Neuro Web Design

Learn how to apply the research on motivation, decision-making, and neuroscience to the design of web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design web sites that encourage users to click. Use the principles and examples in Neuro Web Design to dramatically increase the effectiveness of your web site.

Purchase Here:

• Amazon
• /
• Pearson-Peachpit (Coupon Code "theteamw")

Upcoming Talks

Do You Need A Speaker?

To book Dr. Susan Weinschenk to speak at your event, call us at 847.909.5946, or email us at info@theteamw.com.

Each keynote and conference workshop is customized for your event and your audience. Any of the topics can be given as a short keynote, or as a 2-3 hour workshop. Here’s an example of some recent keynotes and workshops:

Top 10 Things You Need To Know About People

How To Get People To Do Stuff

Design for Persuasion and Engagement

Companies Who Have Hired Dr. Weinschenk For Speaking:

Testimonials

Do any of these describe you or your project?:

• You need to predict and direct the behavior of your customers or employees
• You need to be sure that your product launch hits the mark out of the gate
• Your team can’t come to agreement on how to move forward with your product or service
• You don’t think your product, website, or app is getting the conversion it needs to and should
• You can’t afford to waste time or budget re-doing your project
• You need an outside, expert opinion to make sure you are heading in the right direction

Companies Who Have Hired Dr. Weinschenk For Consulting and Teaching:

Testimonials

People and organizations come to the Weinschenk Institute when they need to learn about and apply research in psychology and brain science to understand, predict, and direct human behavior. Clients are Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions including Medtronic. Walmart, Disney, Amazon, The Mayo Clinic, Charles Schwab, and Best Buy. We consult, mentor, and teach.

About Susan Weinschenk, the Founder and Principal of Weinschenk Institute, LLC
Susan is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?

Dr. Weinschenk consults, teaches, and mentors individuals and teams on the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating. She writes a popular blog at this website, and also the “Brain Wise: Work better, work smarter” blog for Psychology Today.

While working on her Ph.D., Dr. Weinschenk conducted research on the left and right half of the brain. She was a college psychology professor at State University of New York (Oswego) and then began consulting. Early in her career she focused on applying cognitive psychology (how people think, remember, perceive), to make technology more usable. Recently she’s gone back to her neuropsychology roots, studying the newest brain science and research on unconscious mental processing — decision-making, persuasion, and emotion.

Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. She then earned a Masters and Ph.D. at Pennsylvania State University.2

Susan lives in Wisconsin, USA, with her husband. Her two children are grown and “launched”. When not teaching, speaking, writing, or blogging, Susan performs in community theatre, sings jazz, reads books, and is an avid movie watcher.

About Guthrie Weinschenk, Director of Business Development
Guthrie has dual degrees in Economics and International Studies from the University of Wisconsin, Madison. He is also currently purising his J.D. (law degree) from the Loyola University School of Law in Chicago.

He has had a life long interest in technology. As Director of Business Development he guides product development and business strategy. He worked at BP as a Procurement and Supply Chain Specialist, and later at Echo Logistics as an Account Executive prior to joining the Weinschenk Institute. Guthrie currently lives in Chicago, IL.